Unveiling the Secrets of Behavioral Economics: A Journey into 'Misbehaving'

Prepare to embark on an extraordinary journey that will forever change your perspective on human behavior. In 'Misbehaving: The Making of Behavioral Economics,' Richard Thaler, the Nobel Prize-winning father of the field, invites us into the fascinating world where economics meets psychology.

Misbehaving: The Making of Behavioral Economics

by Richard H. Thaler

4.6 out of 5

Language	:	English
File size	:	5105 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
X-Ray	:	Enabled
Word Wise	:	Enabled
Print length	:	434 pages

FREE

Through a captivating narrative, Thaler recounts the birth and evolution of behavioral economics, revealing the brilliant minds and ground-breaking experiments that revolutionized our understanding of decision-making. From the prospect theory that challenges the rational actor model to the endowment effect that highlights our irrational attachment to possessions, 'Misbehaving' uncovers the hidden forces that shape our economic choices.

'Misbehaving: The Making of Behavioral Economics' is a must-read for anyone interested in the fascinating field of human decision-making. Thaler's engaging writing style and captivating anecdotes bring the history and insights of behavioral economics to life.

By reading this groundbreaking book, you will gain a deeper understanding of your own behavior and the behavior of others. You will be equipped with powerful insights that you can apply in your personal life, professional endeavors, and engagement with the world around you.